The Los Angeles Rams have launched the LA28 Community Ticket Program as part of their commitment to the 2028 Olympic and Paralympic Games. Announced by head coach Sean McVay on July 27, 2026, this initiative is designed to make the Games accessible to youth and families across Los Angeles. The Rams pledged $5 million to fund 1,000 free tickets distributed through 10 local nonprofit organizations, ensuring that the Olympic and Paralympic experience reaches diverse communities throughout the region.

This program stems from the Rams' broader community investment strategy, championed by owner Stan Kroenke, and represents one of the earliest tangible legacies of the LA28 Games. The complimentary tickets will allow recipients to attend events such as the Olympic debut of Flag Football and Swimming competitions held at the Rams’ home stadium. The initiative emphasizes inclusivity and aims to connect Angelenos directly with the excitement of hosting the Olympics in their city.

The selected nonprofits—including A Place Called Home, After-School All-Stars, and the Boys & Girls Clubs of Metro Los Angeles—were chosen for their long-standing dedication to empowering youth. Each organization will receive 100 tickets to distribute to participants and families, helping to engage communities that historically might face barriers to attending such global events. McVay highlighted the program's importance for fostering positive community impact beyond the sports field.

LA28 CEO Reynold Hoover emphasized that the ticket program is just a starting point, with ongoing efforts intended to deepen community ties through the Games. By partnering with the Rams, LA28 is channeling resources into grassroots organizations, creating shared ownership of the Olympic experience. This collaboration sets a meaningful precedent for how professional sports franchises can play a pivotal role in making major sporting events more inclusive and community-centered.