Beyoncé has become the sole owner of SirDavis American Whisky, a brand she initially launched in partnership with Moët Hennessy in 2024. The whisky, characterized by a bespoke recipe influenced by Japanese and Scottish traditions, has been a labor of love for Beyoncé, especially after discovering her great-grandfather’s history as a moonshine maker. She views SirDavis as a tribute to her family legacy, blending tradition with innovation in the spirits industry.

The whiskey was introduced to markets in the United States, the United Kingdom, and select airports, with Moët Hennessy extending the brand’s reach to Asia’s global travel retail sector in 2025. Throughout its development, SirDavis aimed to offer consumers an elevated whisky experience that reflects both heritage and fresh perspectives. Beyoncé emphasized the brand’s power to instill confidence and create a unique tasting experience.

With the recent buyout of Moët Hennessy’s stake, SirDavis has officially transitioned into a fully woman-owned, family-run, and Black-owned enterprise. While the financial terms of the acquisition have not been made public, the move allows Beyoncé full control over the brand’s future direction. A spokesperson highlighted the nearly four-year journey of collaboration leading to this independent phase, underscoring Beyoncé’s entrepreneurial spirit in building her companies from the ground up.

Moët Hennessy continues to perform well overall, reporting a 5% revenue increase in their Q2 2026 results, signaling steady growth in their luxury wine and spirits division. Meanwhile, Beyoncé’s full ownership of SirDavis marks a significant milestone in the beverage industry, showcasing her expanding footprint beyond music and entertainment into business ventures that celebrate cultural heritage and empowerment.