Jimmy Traina, Sal Licata, and John Jastremski are teaming up to join a new sports media start-up, with Traina announcing plans to launch new shows in September. Traina recently left Sports Illustrated after over 20 years, where he hosted a sports media podcast and wrote a daily column. Details about the start-up remain limited, but the group intends to produce a weekly audio and video show, several podcasts, and some written content.

John Jastremski and Sal Licata both have deep roots in New York sports radio, particularly at WFAN. Jastremski moved on from WFAN to The Ringer in 2021, where he hosted a podcast before departing earlier this year, though he continues contributing to SNY and VSiN. Licata began at WFAN in 2003, worked on Mike and the Mad Dog, and eventually co-hosted middays before his show was canceled late last year. Since then, he has hosted an independent digital show.

Traina is recognized for his influential Hot Clicks column at Sports Illustrated, known for driving significant web traffic. His recent departure from SI marks the end of a significant chapter, as he plans to collaborate with Licata on content under the new venture. This media start-up is anticipated to blend their diverse experience in audio, video, and writing, aiming to carve a fresh niche in sports media.

While further specifics about the new company have not been disclosed, the involvement of these established figures signals a promising addition to sports media. Fans can expect new programming from this trio starting in September, showcasing their combined talent and industry expertise. This move highlights an ongoing shift as veteran sports media personalities explore innovative formats outside legacy platforms.