In February 2026, actress Jennifer Garner celebrated the $724 million IPO of Once Upon A Farm, the organic baby food company she co-founded nearly ten years ago. The publicly traded company's stock opened strong but softened over the year; however, Garner remains focused on the brand’s mission rather than daily stock fluctuations. Serving as chief brand officer, she has played a pivotal role in driving the company to $288 million in annual revenue and achieving $85.4 million in Q2 2026, reflecting a 17% increase over the previous quarter. Garner emphasizes customer loyalty and household growth as key success factors since going public.

Garner owns about 7% of Once Upon A Farm, valued around $55 million, though she refutes focusing on the financials, prioritizing the company’s impact and growth instead. Alongside her entertainment career, where she has earned an estimated $125 million and maintains endorsements such as with Capital One, Jennifer has also ventured into sports investments, like a minority stake in Angel City Football Club valued at approximately $340 million. This connection facilitated a partnership for Once Upon A Farm to become Angel City’s exclusive children’s snacks sponsor, further expanding the brand’s visibility.

A major pillar of the company’s strategy involves increasing accessibility to nutritious food, particularly by obtaining WIC certification to reach low-income families—a goal fulfilled in over 20 states. Garner joined the company in 2017, motivated by her own experiences as a parent seeking better organic options. Despite lacking formal business education, she has deeply involved herself in operational aspects, learning through engagement with retailers and suppliers alongside experienced co-founder and CEO John Foraker. Their perseverance helped turn early skepticism from retailers into strong shelf presence; today, Once Upon A Farm’s products are available in more than 25,000 stores including Sprouts Farmers Market.

Looking ahead, Garner is invigorated by continuing her relationships with retail partners, alongside her leadership team, during a nationwide tour of key markets. Encouraged by mentors like Sprouts CEO Jack Sinclair, she plans to keep innovating the product lineup and driving change in the food supply chain to fulfill the company’s core mission of feeding children with high-quality organic nutrition. Jennifer Garner’s enduring commitment to the business, balanced with her cinematic endeavors, marks her resolve to grow Once Upon A Farm sustainably and meaningfully in the competitive organic food sector.