Two years after its debut in August 2024, Walmart-owned Flipkart’s quick-commerce venture, Flipkart Minutes, is rapidly closing the gap with India’s established instant delivery leaders. The service now handles around 1.1 million to 1.2 million orders daily, a significant increase from roughly 400,000 orders in November 2025. This positions Flipkart Minutes just behind Swiggy Instamart, which processes approximately 1.4 million daily orders, although still behind market leaders Blinkit and Zepto, which command higher volumes.

Flipkart’s growth has been fueled by an aggressive expansion of its delivery infrastructure, operating over 1,000 micro-fulfillment centers—small warehouses positioned near customers for quick deliveries—up from 600 at the start of 2026. The company plans to grow this network to 1,500 centers by the end of the year. Additionally, Flipkart benefits from leveraging its massive existing e-commerce customer base that it acquired after years of investment, helping drive repeat usage and order frequency on the Minutes platform.

Customer retention on Flipkart Minutes is strong, with 65% to 70% of monthly users making repeat purchases, and a 50% to 60% increase in transactions per customer over the past year. Average order values stand between ₹400 and ₹500 (about $4.20 to $5.20), with popular categories including fresh produce, staples, dairy, meat, and an expanding range of gourmet and organic products. Impressively, average delivery times have improved to roughly 11 minutes, down from 13 minutes a year ago, underscoring Flipkart’s focus on speed and convenience.

The quick-commerce race is intensifying as Amazon deepens its efforts in India with Amazon Now, aiming to reach over 300 cities and build its own network of more than 1,000 micro-fulfillment centers. Analysts view quick commerce expansion by Flipkart and Amazon as both a competitive necessity and a response to shifting consumer expectations that no longer favor scheduled grocery deliveries. As the market matures, these giants seek to secure their share of consumers increasingly reliant on immediate delivery for everyday essentials.