Good Good Golf, a rapidly growing golf brand that originated from a YouTube channel, faced significant backlash for a controversial ad promoting its new co-branded driver with Callaway. The 15-second video showed Good Good creator Garrett Clark aggressively shoving Alexis Miestowski, a fellow Good Good talent, to the ground as she reached for the driver, with Clark warning her not to touch it. The ad sparked immediate online outrage, with critics calling it disturbing and accusing it of endorsing violence against women. In response to the criticism, Good Good Golf removed the ad from all its platforms and issued a formal apology, stating the content did not align with their brand values and reaffirming their commitment to inclusivity in golf.

Callaway, Good Good Golf's longtime partner since 2023, expressed disappointment in the ad but appreciated Good Good's quick response to the controversy. While Callaway declined to elaborate on their involvement in the ad’s creation, they emphasized their dedication to fostering a more inclusive environment in golf. Despite the uproar, Callaway appears to intend maintaining the partnership with Good Good, which includes a range of co-branded products like balls, gloves, and shoes, marking an important collaboration between a legacy golf company and a modern, trending golf brand.

Good Good Golf’s partnership with Callaway has been a major step for the brand in entering the traditional golf market. Since launching in 2020, Good Good has expanded rapidly, increasing its retail presence from 800 to 4,000 stores in the last year and signing sponsorship deals with professional golfers. They also serve as the title sponsor for the upcoming Good Good Championship, a PGA Tour Fall Series event scheduled for November in Austin, Texas. However, the backlash against the ad has led to calls on social media for the PGA Tour to reconsider Good Good’s role as a title sponsor, reflecting the heightened sensitivity about promoting violence and inclusivity in the sport.

Women have become a critical demographic driving golf’s recent growth, making up 28% of the U.S. golfing population, the highest ever recorded. Good Good has been consciously working to engage this audience, launching the Good Good Girls channel in 2025 to design and market products tailored for women. The appearance of female golfers like Alexis Miestowski in Good Good content highlights this effort. The controversy surrounding the driver ad stands in stark contrast to the company’s stated mission of inclusivity and respect, particularly as it seeks to capitalize on the expanding female golf market and the broader golf apparel boom.