Apple has scheduled its next iPhone launch event for September 9, under the banner “Surprise and Shine.” This event is especially significant as it will be the first one held under the leadership of John Ternus, who officially becomes Apple’s CEO on September 1, succeeding Tim Cook. The announcement has generated excitement due to expectations that Apple will reveal its much-anticipated foldable iPhone.

The iPhone models projected for unveiling include the iPhone 18 Pro and iPhone 18 Pro Max. However, these models are rumored to be incremental updates rather than offering any major redesigns. Interestingly, reports suggest that the standard iPhone 18 may not debut this year but is postponed until 2027, marking a shift in Apple’s usual product rollout schedule.

Beyond the iPhone, Apple is likely to present new iterations of the Apple Watch, including the Series 12 and the Apple Watch Ultra. The event may also serve as the platform to introduce new smart home devices, aligning with Apple’s expanding focus on integrated living technologies. Software updates, such as iOS 27, iPadOS 27, and macOS Golden Gate, are expected to have their launch dates announced as well.

The event will be held at Apple Park Campus in Cupertino, California, starting at 10 a.m. Pacific Time. With a combination of hardware and software reveals, this event signals a period of transition and innovation for Apple, highlighting the new CEO’s debut and the company’s strategy heading into the next year.