Callaway Golf has severed its partnership with Good Good Golf following a controversial advertisement that sparked widespread backlash. The ad featured Good Good Golf founder Garrett Clark pushing a female golfer to the ground for touching his new driver, accompanied by ominous music and the phrase, “never touch my driver.” The commercial, which was posted on August 21, 2026, triggered immediate social media outrage, especially among women, leading to calls for boycotts of both Callaway and Good Good Golf products. Major retailers including Golf Galaxy, Dick’s Sporting Goods, and Target responded swiftly by removing Good Good merchandise from their shelves.

In response to the backlash, Good Good Golf initially issued an apology. Subsequently, on August 26, Garrett Clark released an extensive eight-minute video explaining that the advertisement was intended as a spoof of the movie *Obsession* and reiterated an apology, stating the content did not align with Good Good Golf’s values. Despite these efforts, the controversy deepened, causing significant reputational damage and prompting multiple companies to reconsider their association with Good Good Golf.

Callaway Golf officially announced on August 27 that it was ending its relationship with Good Good Golf. The company justified this decision by pointing to the advertisement’s negative reception and the escalating public criticism. Callaway emphasized its commitment to values that do not tolerate content promoting aggression or disrespect, signaling a clear stance on brand responsibility in marketing partnerships.

The fallout has also endangered Good Good Golf’s role as the title sponsor of a new FedEx Cup event scheduled for November 12-15, 2026, in Austin, Texas. PGA Tour CEO Brian Rolapp expressed concern over the advertisement and criticized Good Good’s initial handling of the situation, describing the matter as “fluid.” Reports indicate that other sponsors of the event are contemplating withdrawing their support if Good Good remains the title sponsor, potentially jeopardizing the tournament’s success and future.