22 days ago
CNBC Aug 30, 2026

Jim Cramer says to buy the 20% dip in this cruise line stock

Jim Cramer highlighted Viking Holdings as a prime buying opportunity following a nearly 20% drop in its stock price from an August 5 high of $108. He expressed surprise that investors have been offloading shares despite the company's strong fundamentals. Though Viking is primarily known for river cruises, it also offers ocean voyages. The recent sell-off is attributed to broader market pressures, including rising oil costs and geopolitical tensions, along with company-specific concerns such as low water levels affecting European river itineraries.

The disruptions on the Danube and Rhine rivers have forced Viking to adjust some cruises and issue vouchers to affected customers, which will incur costs extending into 2027 and 2028. Cramer argues that the market is overemphasizing these temporary issues, noting that Viking’s core business remains robust. He praised the company’s affluent clientele and premium market positioning as reasons for long-term strength, recommending investors “buy the dip” in the stock.

Viking’s second-quarter earnings report, released on August 19, exceeded expectations on both revenue and profits. More importantly, forward bookings showed significant growth, with 96% of 2026 capacity already sold by early August and 53% of 2027 capacity booked, representing a 21% increase over the prior year. Cramer views the company’s decision to compensate impacted passengers as a smart move to maintain brand loyalty, which supports its differentiated market stance.

Despite the stock trading at a relatively high multiple of about 22 times next year’s estimated earnings, Cramer believes this premium is justified given Viking’s growth potential, profitability, and strong balance sheet. Since its IPO in May 2024, Viking’s shares have appreciated substantially, and Cramer sees the recent pullback as an attractive entry point for investors who want exposure to a top-tier cruise operator with a resilient and affluent customer base.

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