GoPro has agreed to be acquired by Starman Optical in a $285 million merger, which will allow the action camera company to remain publicly traded while wiping out its $92 million debt. Under the terms, Starman Optical will pay GoPro shareholders $1.14 per share, with those shareholders retaining roughly 10% ownership in the combined entity. The deal is expected to close by the end of 2026 and comes shortly after GoPro hinted at shifting focus from consumer cameras to defense technology.

Starman Optical, incorporated only recently in August 2026, specializes in optical-photonics technology and aims to manufacture advanced optical components domestically in the United States. It is part of Starman Holding, which owns consumer tech brands like Incase and Griffin. CEO Charles Tebele highlighted the strategic value of combining GoPro’s optical expertise with Starman’s manufacturing capabilities to strengthen U.S.-based production for AI and national security markets.

Despite its acquisition, GoPro plans to continue supporting its current lineup of consumer products while investing in growth and exploring a broader product roadmap. This merger is positioned as a way to maximize the value of GoPro’s intellectual property and increase its presence in consumer, commercial, and defense sectors. Notably, YouTube star Markiplier recently became GoPro’s largest shareholder with an 8.5% stake, which seemingly remains intact in the merger scenario.

GoPro went public in 2014 amid strong sales of its signature action cameras but has struggled financially in recent years despite attempts to diversify into drones and 360-degree cameras. The company has faced layoffs and financial challenges, with CEO Nick Woodman injecting $20 million in funding earlier in 2026 to sustain operations. Woodman expressed optimism that the merger will enable GoPro to grow as a leading American imaging and optical solutions provider focusing on critical markets like national security and AI infrastructure.