The U.S. Open has introduced a new signature cocktail for 2026 called the Moët Serve, created by official Champagne sponsor Moët & Chandon. This addition joins the beloved Honey Deuce, which sold over 738,000 units in 2025, marking a 32% increase from the previous year. The Moët Serve features Moët & Chandon Ice Impérial poured over three large lime slices styled to look like tennis balls, served on ice in a commemorative transparent can designed to resemble a tennis ball container, enhancing the tournament’s playful and stylish atmosphere.
Moët & Chandon’s Ice Impérial is notable as the first Champagne specially crafted to be enjoyed over ice, blending pinot noir, pinot meunier, and chardonnay. The Moët Serve is available both inside the USTA Billie Jean King National Tennis Center at the Moët & Chandon Club de Tennis Bar and at select bars and restaurants across New York City. Sibylle Scherer, president and CEO of Moët & Chandon, emphasized the brand’s long-standing connection to tennis and its excitement about bringing new vibrancy to the U.S. Open with this cocktail.
Despite the Moët Serve’s debut, the Honey Deuce remains a fan favorite, celebrated for its unique mix of vodka, raspberry liqueur, lemonade, and honeydew melon ball garnish. The Honey Deuce has become a fixture at the New York City tennis major, with fans often spotted carrying its signature stacked commemorative cups. The Moët Serve adds to the U.S. Open’s legacy of tennis-inspired cocktails, which have included other drinks like the Dobel Ace Paloma and Watermelon Slice.
This move aligns with practices at the other Grand Slam tournaments, each featuring its own iconic beverages: Australia’s Lemon Ace, Roland Garros’ Ace Royal Champagne cocktail, and Wimbledon’s Pimm’s Cup. As the Honey Deuce approaches its twentieth anniversary of growing popularity, Moët & Chandon aims for the Moët Serve to become another enduring symbol of the U.S. Open’s blend of sport, style, and sophisticated refreshment.
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