Ashley La Bomme-Benson, the founder of The Bomme Sweets, a Black-owned gourmet sweets shop in Los Angeles, experienced a remarkable boost after receiving support from educator and content creator Ms. Rachel. La Bomme-Benson started her business in 2015, offering custom treats such as red velvet cookies and chocolate-dipped apples. After exploring the corporate world post-graduation and finding it creatively limiting, she fully committed to her passion for baking.

The surge in business came when Ms. Rachel, who has over 21 million YouTube subscribers, posted on Threads on August 11, 2026, encouraging her followers to support Black-owned businesses by commenting on the thread. La Bomme-Benson responded to this callout and soon saw a dramatic increase in engagement, going from fewer than 10 views on Threads to 60 almost overnight, followed by a repost and a follow from Ms. Rachel herself.

This newfound exposure brought a tidal wave of orders to The Bomme Sweets, which had not received a cookie order in over a year prior. Within two weeks of the post, Threads views exceeded 330,000 and 102 cookie orders were placed, with 55 already fulfilled. The revenue generated in just 24 hours after the boost was $3,650, enough to cover the business's rent for a month during a challenging economic period.

La Bomme-Benson credits the support from Ms. Rachel’s platform for this resurgence, calling it a vital “boost of confidence.” The Bomme Sweets, which ships nationwide, continues to process orders and leverage this momentum to grow. Interested customers can explore the products and place orders through TheBommeSweets.com.