The 2026 edition of Premios Juventud marked a milestone by holding its first ceremony in Europe, specifically at the Starlite Marbella amphitheater in Spain. This event celebrated the extensive global influence of Latin music and honored outstanding artists across multiple genres. Spanish pop singer Aitana, along with Shakira, Alejandro Fernández, Prince Royce, and Romeo Santos, emerged as the top winners, each securing three awards. Their recognition spanned categories such as Best Euro-Song, Best Pop Album, and various tropical music awards, underscoring the diverse talent represented.

Aitana’s wins included Best Euro-Song for "Superestrella" and Best Pop Album for Cuarto Azul, which positioned her as a leading figure in this year’s ceremony. Shakira was honored with Best Pop Song for “Bésame” and the OMG Collaboration award for “Dai Dai,” featuring Burna Boy. Alejandro Fernández’s accolades highlighted his collaborations, including Favorite Track for “Me está doliendo,” Best Pop/Ballad Song for “Sin despedida” with Carlos Rivera, and Best Mexican Banda Music for "El Rey" with Vicente Fernández. Meanwhile, tropical music icons Prince Royce and Romeo Santos received accolades for their joint album Better Late Than Never, as well as winning for tracks “Dardos” and “Lokita por mí.”

The event also spotlighted new talent and notable performances, including the global debut of Latin boy band Santos Bravos under HYBE Latin America, who captured Favorite Group or Duo and New Generation Male awards. Merengue legend Elvis Crespo appeared for the first time, delivering world premiere performances alongside Quevedo. The show featured several high-profile performers such as Farruko, Juan Magán, Greeicy, Mau y Ricky, Ángela Aguilar, and Camilo, who previewed his upcoming album release. Other distinguished artists recognized included Bad Bunny, who won Male Artist of the Year and Best Tour, and Karol G, named for Album of the Year and Best Urban Rhythmic Song.

Beyond music, Premios Juventud also honored cultural impact with Agent of Change awards given to figures like Antonio Banderas and Marc Anthony for their social contributions. Television actors Angelique Boyer and Gabriel Soto won acting categories, reflecting the event’s broad entertainment scope. This landmark ceremony not only celebrated Latin music’s heritage and future but also expanded its geographic reach, emphasizing the genre’s worldwide resonance and commercial power in 2026.