P!nk, the three-time Grammy-winning artist known as Alecia Moore, quietly built an organic winery in California’s Santa Ynez Valley, starting with a property she bought sight unseen while on tour in Australia in 2013. For years, she made wine in a refrigerated garage without telling anyone, driven by a genuine passion for winemaking rather than celebrity branding or profit. Her vineyard, Two Wolves Wine, now produces small-batch wines crafted by a dedicated team of five women, including her winemaking partner Alison Thomson, and has earned respect for its serious approach and certified organic practices.

Moore’s interest in wine grew while touring internationally, propelled by wine-focused management and winery visits that introduced her to quality wines and inspired her to study formally through courses with Wine and Spirit Educational Trust and UCLA Extension. Through immersive learning and mentorships with renowned winemakers worldwide, she developed her skills and knowledge, which culminated in her hands-on approach to vineyard management and wine production. Despite fears about industry acceptance, she persevered, earning the trust and support of the wine community, even as she navigated the challenges of balancing creativity with credibility.

The Two Wolves vineyard emphasizes ecological balance and sustainability, with Moore prioritizing organic farming to protect workers and the natural environment of her land, situated on Chumash territory. The team implements regenerative agricultural practices like cover crops, native plantings, and wildlife support systems to maintain soil health and biodiversity. Moore’s personal investment in the land and her family’s health drives her commitment, rejecting superficial claims of sustainability in favor of deeply rooted ecological stewardship.

Beyond the wine itself, Moore intentionally built an all-female leadership team at Two Wolves to challenge industry norms that marginalize women winemakers, many of whom leave due to inflexible working conditions. She fostered a supportive community where women in wine can thrive professionally and balance family life, a first for her, coming from the male-dominated music world. The winery’s name reflects a Cherokee legend about two wolves inside each person battling between destructive and nurturing traits, symbolizing her journey toward balance and intention in both life and craft.