Mattel is preparing to release the second wave of its popular "KPop Demon Hunters" action figures, spotlighting the remaining Saja Boys characters: Romance, Baby, and Mystery. These 6.5-inch figures, dressed in their distinctive "Soda Pop" outfits from the film, are up for pre-order now on Mattel Creations, with a scheduled shipping date on or before September 25, 2026. Each figure, priced at $22, features 18 points of articulation, multiple face plates, extra hands, and accessories that reflect individual character traits.

The initial series of "KPop Demon Hunters" figures included characters from the HUNTR/X trio alongside Saja Boys Jinu and Abby. The surprise global success of the Netflix movie musical, which debuted on June 20, 2025, led Netflix to grant Mattel the global master license for toys by October 2025. Mattel's toy line rollout began with minifigures in May 2026, followed by various fashion dolls released through the summer months, and a deluxe 12-inch Rumi doll was launched in early September 2026.

While the first wave of six-inch action figures quickly sold out on Mattel Creations, fans can still find them at major retailers both online and in stores. The Rumi vs. Demon Jinu 2-pack remains available for $44 on Mattel’s site. The new batch featuring Romance, Baby, and Mystery is expected to expand the existing lineup and cater to collectors eager to complete the series inspired by the movie’s popular KPop-themed characters.

"KPop Demon Hunters," which blends animation, KPop culture, and a musical storyline, continues to captivate audiences worldwide and drives demand for related merchandise. With exclusivity not being a constraint for these new figures, their availability in major retail outlets should help maintain momentum and give fans more ways to engage with the brand beyond streaming the film on Netflix.