NFL Commissioner Roger Goodell revealed that the league is actively considering restructuring its television broadcast packages for the next media rights deal. This evaluation comes ahead of the NFL’s opt-out opportunity at the end of the 2029-30 season, which would allow the league to renegotiate and redistribute its media rights. Goodell emphasized the league’s interest in adapting to changes in viewer behavior, including the rise of streaming platforms, and said discussions are ongoing with current and potential broadcast partners.

Currently, the NFL sells several distinct game packages: two Sunday afternoon packages controlled by Fox and CBS, Sunday Night Football through NBC, Monday Night Football via ESPN and ABC, and Thursday Night Football held by Amazon. Additionally, Netflix has recently acquired rights to broadcast five NFL games this season globally, including the league’s debut regular-season game in Australia between the San Francisco 49ers and the Los Angeles Rams. This signals the NFL’s broader push to expand its global reach while maintaining a strong domestic presence.

Goodell stressed that any future media strategy would carefully balance new digital platforms with traditional broadcast television to ensure accessibility for local markets. The league aims to keep all games available on free, over-the-air TV while also leveraging streaming services for broader and international audiences. He highlighted that the NFL has never before approached rights deals with such an emphasis on global expansion and evolving fan preferences across multiple platforms.

The shifting media landscape is a critical factor influencing the NFL’s potential repackaging plan. Major media companies involved in NFL broadcasts, such as Paramount, Fox, and Comcast, are undergoing significant changes including mergers and acquisitions. Goodell noted that the league is cautious and flexible, valuing the opt-out clause so it can assess market conditions and maximize value for fans, clubs, and partners once the current agreements near expiration. The NFL’s approach reflects a forward-looking strategy to keep pace with media transformation while enhancing its fan engagement worldwide.