13 days ago
TechCrunch Sep 12, 2026

Tesla says it will finally unveil the second-generation Roadster on October 1

Tesla has announced that it will unveil the much-anticipated second-generation Roadster on October 1. The announcement was made through a post on Tesla’s social media platform, X, featuring a “Go for launch” message alongside a graphic highlighting the date “10.01.” This unveiling is expected to reveal not only the car itself but also innovative features such as optional cold gas thrusters, a technology connected to SpaceX, another company led by Tesla CEO Elon Musk, which could give the Roadster a unique flying capability.

The Roadster was originally introduced back in November 2017, but the release has faced significant delays over the years. Interest in the project has remained high despite these postponements, with some controversy arising last year when OpenAI CEO Sam Altman expressed frustration over the long wait after placing a $50,000 reservation. Musk clarified that Altman had received a refund, highlighting the sometimes tense public discourse around the vehicle’s delayed launch.

Recent reports indicate that Tesla abandoned the initial 2017 version in favor of a completely new design, which will be displayed during the upcoming reveal. Although fans can expect the Roadster’s design and features to be showcased in early October, Musk has indicated that production will not begin until at least 12 to 18 months after the unveiling event, meaning the car will not be available for purchase immediately.

Tesla’s Roadster holds special significance as the company's halo sports car and symbol of its high-performance electric vehicle ambitions. This next-generation version is expected to push boundaries even further, potentially incorporating new propulsion technology that blurs the line between automotive and aerospace capabilities. The October 1 event marks a critical milestone for Tesla’s sports car portfolio and could signal a new era of innovation under Musk’s leadership.

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