Nvidia CEO Jensen Huang expressed a clear stance against new AI regulation during his speech at Salesforce’s Dreamforce conference on September 15, 2026. He emphasized that AI is fundamentally hardware and software created by humans, rather than an alien intelligence, and therefore can be managed through existing engineering practices and laws. Huang argued that safety in AI should be addressed as an engineering challenge rather than through imposing new legal frameworks or regulations.

Huang believes that market forces will naturally dissuade companies from releasing unsafe products. According to him, businesses will choose to delay launches if they are not confident in the safety and functionality of their AI offerings. He contended that innovation, speed, and safety are not mutually exclusive, asserting that firms should "run as fast as you can" but pause when necessary to ensure product safety. This perspective reflects his confidence in the industry’s ability to self-regulate without external government intervention.

Despite Huang’s assurances, critics point out that software companies, even with the best intentions, sometimes release flawed products that cause significant harm, citing examples such as Meta’s $18 billion settlement related to social media harms and AI-related incidents involving OpenAI. The article highlights concerns about the sufficiency of leaving AI safety solely to companies, especially given AI’s growing impact and potential risks. The possibility of industry-led self-regulation is noted as an emerging but uncertain path.

Huang’s viewpoint comes amid his company’s strong position in the AI market, fueled by the AI boom which has driven Nvidia’s growth substantially. His influence is underscored by his access to political leaders, including former President Trump, hinting that his anti-regulation stance could shape AI policy. Meanwhile, leaders like Microsoft CEO Satya Nadella call for global cooperation on AI safety, including engagement with China, as the debate over how to best ensure AI’s safe development continues.