about 2 months ago
TechCrunch Sep 18, 2026

Tilly Norwood’s press tour is going about as well as you’d expect for an AI

Tilly Norwood, an AI-generated actress created by Particle6 Group, is currently on her first press tour but is encountering numerous difficulties. The company arranged for Norwood to conduct 75 interviews simultaneously with journalists, yet the AI has made consistent mistakes across all conversations. In a notably unusual interview posted online, Norwood abruptly switched to speaking Chinese for over ten seconds, confusing both the hosts Piers Morgan and Tom Conti.

During the same interview, when asked whether the other actors in the film "Misaligned" were AI-generated, Norwood initially described the production as a hybrid one involving digital twins and human creators. However, she faltered mid-answer, leading to the unexpected language shift. The incident highlighted how Norwood’s interactions can be unpredictable, with her apologizing and attributing the hiccup to a technical glitch that caused her to “cross wires.”

Norwood’s performance contrasts sharply with earlier advanced AI bots that can mimic humans convincingly, sometimes even raising ethical concerns. Instead of being impressively humanlike, Norwood’s frequent errors and awkward moments seem almost suspicious and may have been an intentional strategy by Particle6. The company could be banking on people discussing and critiquing Norwood’s odd behavior as a marketing tactic, which might detract from taking the film she stars in seriously.

This press tour experience underscores the ongoing challenges AI actors face in public engagements and the broader issues of integrating AI within media and entertainment. Despite the setbacks, Norwood’s publicity push continues, raising questions about how audiences will ultimately receive and engage with AI-generated talent in the near future.

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