about 2 months ago
Forbes Sep 21, 2026

Why Man City’s Big Spending Is Paying Off — And Tottenham’s Isn’t

Manchester City and Tottenham Hotspur both invested heavily in new players this summer, each spending upwards of $400 million to reshape their squads. However, their Premier League campaigns have diverged sharply just five matches into the season. Manchester City sits confidently at the league’s summit with a flawless record, while Tottenham struggles at the bottom without a single win, managing only two draws. Despite the similar spending, the stark contrast underscores that success in football is about more than just transfer market activity.

City’s strong start comes amid a significant transition after Pep Guardiola’s departure—an era shift that often destabilizes dominant teams. Yet, Manchester City’s continued winning streak highlights the strength of the club’s underlying structure, which includes a robust recruitment system, a stable coaching continuity, and a squad culture ingrained with winning mentalities. These foundational strengths have enabled the club to seamlessly maintain its competitiveness, even as a new manager steps in and imposes his own style.

In contrast, Tottenham’s situation points to deeper issues beyond player recruitment. The club hired a new manager, Roberto De Zerbi, in March to halt their recent backslide after finishing 17th in consecutive seasons. They also committed their largest-ever summer transfer outlay while facing no European competitions to spread their squad thin. Yet, despite these favorable circumstances, Spurs’ inability to secure victories reveals systemic dysfunction within the club, suggesting that simply buying talent cannot compensate for organizational instability and lack of coherent identity.

Manchester United’s similar early-season struggles reinforce this broader lesson. Despite a history of wealth and numerous transfers under multiple managers, United also recorded just one win in five matches. Both Manchester United and Tottenham demonstrate that expensive signings and high-profile coaching changes do not guarantee success. Instead, football clubs need a “connective tissue”—a clear tactical direction and operational harmony—to fully benefit from their investments. The coming months will be critical as Spurs and United seek to rebuild and narrow the gap with leader Manchester City.

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