about 2 months ago
TechCrunch Sep 24, 2026

Google Photos ‘Clueless’-inspired virtual closet is now available on Android and iOS

Google has launched a new AI-powered virtual closet feature within Google Photos, inspired by the iconic digital wardrobe seen in the movie "Clueless." This virtual closet creates a personalized, digital inventory of your outfits by analyzing the clothes you wear in your photos. Initially rolled out to Android users in June, the feature is now available to all users in the U.S., Brazil, and India on both Android and iOS platforms.

The concept echoes the luxe, organized wardrobe of Cher from "Clueless," but Google's technology democratizes this by allowing anyone to catalog and manage their clothing virtually. Users can browse and filter their wardrobe items by categories like tops, bottoms, and accessories, and experiment with mixing and matching to create new outfit combinations. Google emphasizes that the feature is designed for personal use, assuring users that their dressing habits and outfit data are not shared with third parties or retailers.

The virtual closet launch coincides with other updates in Google Photos, such as the Gemini Spark AI tool which enables users to select, enhance, and share photos with simple voice or text prompts, although this specific feature requires a Google AI Pro or Ultra subscription available in the U.S. Additionally, updates to the markup tool allow users to redact sensitive information with a pen tool, customize sketches, and use various font options when annotating photos.

Android users are also getting new creative filters called "Moods," which emulate styles like 35mm film or early 2000s digital cameras. This collection of features showcases Google's continued investment in integrating artificial intelligence into everyday smartphone photo management and editing, delivering both practical and fun tools for users who want to better organize and personalize their digital media experience.

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