Olandria Carthen, known for her appearance on "Love Island USA," is poised to transition into a new phase as she steps into the role of a CEO. With a social media following exceeding 4.5 million, Carthen has established a significant presence in the beauty and fashion industries. She has forged notable partnerships, most recently teaming up with MAC Cosmetics to promote the Studio Radiance Skin Tint Stick in the shade Rich 1, marking a milestone that she describes as a "full-circle moment" given her longtime use of the brand.

Prior to the MAC collaboration, Carthen ventured into fashion by partnering with designer Brandon Blackwood for a collection launch. Blackwood, whose work integrates his STEM background, has supported Carthen since her early reality TV days. Their joint collection featured vibrant accessories in signature colors and sold out within just 10 minutes of its release on May 27, underscoring Carthen’s growing influence and consumer appeal.

Looking ahead, Carthen announced plans to launch her own business, moving from promoting others’ products to creating and selling her own brand. While details are still under wraps, she has hinted at developing a bodycare line, which may include products like body oils. This upcoming venture aligns with her personal ethos around skincare, as she has spoken about the importance of maintaining radiant, well-moisturized skin since her early exposure on television.

Carthen’s announcement came during the 2026 Create & Cultivate festival, a platform for female entrepreneurs. She emphasized being deeply involved in the development process and requested patience from her followers as her brand is built thoughtfully. Recent appearances, including an event at Soho House during New York Fashion Week, reaffirm her commitment to launching the bodycare line soon, positioning her for a promising start as a business owner and CEO in the lifestyle and beauty space.