about 2 months ago
Forbes Sep 23, 2026

Eli Manning And Jameson Team Up To Give Football Fans A $5 Million Bar Tab

Eli Manning, the two-time Super Bowl MVP and future Hall of Famer, has partnered with Jameson Irish Whiskey, the NFL’s official spirits sponsor, to launch "America’s Biggest Round," a $5 million nationwide bar tab promotion for football fans. This campaign celebrates the longstanding tradition of watching football games at local bars, aiming to enhance the game day experience by allowing fans to claim rebates and enter sweepstakes through JamesonWhiskey.com and QR codes available on coasters at participating venues. The initiative supports football fans all over the United States throughout the 2026 NFL season.

In a detailed conversation, Manning shared how quarterbacks often pick up the first round of drinks for their offensive teammates, especially the offensive linemen, who tend to order generous meals. He jokingly pointed to the familiar scenario of a friend who always "forgets their wallet," but noted that his own father still frequently picks up the tab for family dinners, a tradition Manning appreciates and respects. This camaraderie and off-field bonding over meals and drinks underscore the importance of the fan experience that Jameson seeks to honor with its campaign.

Manning also reflected on his trips to Ireland, where he enjoyed the local pub culture and the friendly atmosphere, although he didn’t single out a favorite pub by name. His fond experiences overseas and love for Jameson Old Fashioned cocktails made the partnership particularly fitting. Manning emphasized the communal spirit of watching football with friends at a favorite bar, where shared moments and celebrations—like those following Super Bowl victories—create lasting memories for fans and players alike.

Besides discussing the promotion, Manning shared personal insights, including advice for NBA Finals MVP Jalen Brunson, who is set to host Saturday Night Live. Manning encouraged Brunson to fully dive into the experience, be coachable, and not shy away from self-deprecating humor. Manning also named DeMarcus Ware as the toughest defensive opponent he faced, praising Ware’s skill and sportsmanship. As the season progresses, Manning’s involvement with Jameson aims to bring fans closer to the game-day excitement while raising a glass in their honor.

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