Wabi, the AI startup initially known for allowing users to build apps through prompts, is shifting its focus to become an AI-powered messaging platform. This pivot responds to the growing popularity of AI personal agents like Meta’s Muse and Instinct. Founder Eugenia Kuyda, who previously started AI companion company Replika, describes Wabi 2.0 as a "personal agent" that not only helps users complete tasks but dynamically builds customized interfaces as needed.

The new version of Wabi reimagines how consumers interact with AI agents by combining chat, app-like experiences, and task management into one seamless platform. Kuyda emphasizes that a chat-only agent can become cumbersome as task history gets buried, so Wabi is designed to allow users to interact through tapping, scrolling, and engaging with visual tools rather than only text. This approach aims to blend the conversational strengths of AI with interactive software elements, enabling more practical and enriching user experiences.

Examples Kuyda highlights include personalized apps for health monitoring—like calorie counters or workout logs—and family-focused tools such as calendars for children’s activities or local event finders. The goal is to unify personal agents, apps, and social interactions in a single space to help users manage essential parts of life collaboratively. This vision aligns with broader industry trends where companies like OpenAI are integrating app-like functions into chatbot interfaces to enhance usability.

Currently, Wabi 2.0 is available via invite only, with access being distributed through the company's social media channels. As AI agents gain traction in the consumer market, Wabi’s unique angle of creating on-demand interfaces within a messaging environment could position it as a notable contender in the evolving landscape of personalized digital assistants.