Google has introduced the Fitbit Air, a screen-less fitness tracker, to the Indian market, setting its price at ₹13,999 (about $146). This launch follows the device’s unveiling in May 2026 and positions the Fitbit Air as a premium health device in India, where it costs roughly $47 more than its U.S. price of $99. The band is designed for users who prefer distraction-free fitness tracking without the constant presence of a screen.

The Fitbit Air monitors a range of health metrics including 24/7 heart rate, heart rhythm with atrial fibrillation alerts, blood oxygen levels, sleep stages, and more. Its screen-less design aims to appeal to consumers moving away from screen-dependent gadgets, following a trend led by brands such as Whoop and Oura, whose products are also focused on providing health insights without visual distractions.

Despite the global rise of screen-less wearable devices, the Indian market currently accounts for only about 5% of this segment. Indian startups like Noise and Urban have offered more affordable alternatives, making Google's premium pricing a potential hurdle for widespread adoption. Research firm IDC has noted a decline in wristband shipments globally, but screen-less trackers continue to build a dedicated niche of users seeking simpler, focused health monitoring.

The Fitbit Air will be available for purchase starting October 2 through multiple retail channels including the Google Store, Flipkart, and Reliance Digital. Google is also bundling a free three-month membership to Google Health Premium with the device. Given the competitive pricing landscape and preference for budget-friendly gadgets in India, the premium price tag might limit the Fitbit Air’s market penetration despite the brand’s strong reputation.