Igor Dobrianskyi, the founder of MyMonthlyCar, recognizes a significant untapped opportunity in the car dealership industry, where millions of used vehicles sit idle on lots, steadily depreciating in value. With 76,000 dealerships across the United States, Dobrianskyi's startup aims to transform these dormant assets into revenue by offering a platform that facilitates flexible, month-to-month rentals directly from local dealerships. The startup also provides customers with a rent-to-own pathway, combining rental convenience with potential future ownership.

MyMonthlyCar was chosen to participate in the Startup Battlefield 200 at TechCrunch Disrupt 2026, scheduled for October 13 to 15 in San Francisco, highlighting it among promising early-stage companies. Founded by Dobrianskyi along with Chief Product Officer Kostiantyn Gitko and Chief Technology Officer Vadym Zotov, the company is registered in Delaware and operates out of Florida. The team brings international experience, having previously launched SizeCar, a car rental marketplace that expanded across Europe, and is now leveraging their insights to tackle the U.S. market.

A key component of MyMonthlyCar’s business model is its fee structure: dealerships pay a 10% commission on transactions, while customers are also charged a 10% service fee. Currently, seven dealerships are testing the service, and the startup is finalizing an insurance program vital for mitigating liability concerns, a primary question from dealership partners. The insurance will allow customers to select from various coverage options, strengthening trust and adoption.

Looking ahead, MyMonthlyCar plans to onboard 100 dealerships, achieve 2,000 monthly rentals, and generate $300,000 in revenue during its first year, with ambitions to reach $42 million in revenue over five years. While the venture is currently bootstrapped, the founders intend to raise a seed round to enhance the platform with features like AI-driven car rental recommendations. Their approach not only addresses dealerships’ inventory challenges but also fills a gap in the market for affordable, flexible vehicle access in the U.S.