OpenAI is introducing visual display ads that will appear alongside images generated by ChatGPT, marking a new ad format for the AI platform. These ads will start rolling out later this month in the United States and will feature offerings from a select group of advertisers testing the format. OpenAI emphasizes that the ads will be distinctly labeled and will not affect the responses ChatGPT provides to users.

This move builds on OpenAI’s earlier introduction of ads this year, which supported free and lower-cost subscription plans, including a recent expansion into the Indian market. By adding visual advertisements to image generation results, OpenAI aims to tap into its large user base—currently about 1.2 billion weekly users—with more engaging ad content. While this could enhance advertisers’ ability to connect with potential customers through imagery, it also raises concerns about possibly disrupting the user experience.

Alongside launching visual ads, OpenAI is expanding its ad measurement tools and establishing partnerships with numerous analytics firms such as AppsFlyer, Triple Whale, Adjust, and Branch. These partnerships enable better performance tracking and attribution for advertisers. Additionally, OpenAI is collaborating with companies like DoubleVerify and Integral Ad Science to create brand safety evaluation pilots, helping advertisers assess the environment around ChatGPT ads.

This advertising initiative comes as competition in AI chatbots intensifies, with companies like Meta launching their own free AI apps. By developing an ad-supported business model for ChatGPT’s free and low-cost tiers, OpenAI aims to sustain growth and monetize its platform effectively while offering optional subscriptions that allow users to avoid ads if they prefer.