Pinterest has unveiled a new AI-driven feature called "Beauty Guides" designed to enhance the way users interact with beauty-related Pins, such as hairstyles and nail designs. This tool leverages Pinterest’s visual intelligence and generative AI technology, known as Pinterest Intelligence, to translate popular beauty visuals into professional salon terminology that everyday users may not be familiar with. For example, terms like “balayage,” “root melt,” or “almond nails” are converted into actionable language that users can take directly to their stylists or nail artists.

The feature aims to improve the typical experience of bringing a photo of an inspirational look to the salon by adding context and clarity. Users will not only get the right vocabulary to communicate their desired style but also receive detailed guidance on factors like estimated appointment time, cost, and ongoing maintenance. This helps users prepare better for their salon visits and manage expectations for services that can vary greatly in price and time investment, such as balayage, which may cost several hundred dollars.

Users can access these Beauty Guides through a “Get the Guide” button available within the Pinterest app on relevant Pins. Upon selection, the guide provides specific instructions on what to ask for, including a breakdown of the time it typically takes for different elements of the hairstyle or nail design, a price range, and how often maintenance such as touch-ups or trims will be required. The initial rollout of this feature covers a range of categories including hairstyle, hair color, nail shape, and finish-related Pins.

This new AI enhancement by Pinterest represents a practical integration of artificial intelligence into everyday user behavior, making it easier and more efficient to achieve desired beauty looks. It bridges the communication gap between consumers and beauty professionals by converting inspiration into actionable plans, further extending Pinterest’s role as a source of creative ideas into tangible, real-world outcomes. The launch on October 6, 2026, demonstrates Pinterest’s continued investment in AI to enrich user experience in niche verticals like beauty.