Amazon MGM Studios’ new film Verity debuted at number one in the U.S. box office with $32 million domestically and $62 million worldwide during the first weekend of October 2026. Despite mixed critical reviews scoring 34% on Rotten Tomatoes, the movie attracted a strong female-driven audience, with women making up 78% of ticket buyers. Verity is based on Colleen Hoover’s bestselling novel, which gained popularity through TikTok’s BookTok community, demonstrating how female fans can propel films adapted from social media-fueled literary hits.

This trend of female audiences shaping box office successes is not isolated to Verity. Other films in 2026 like Wuthering Heights, Toy Story 5, and The Devil Wears Prada 2 also owe much of their attendance to women, highlighting their role as a crucial demographic across diverse genres. Wuthering Heights drew 76% women to theaters on Valentine’s Day weekend, especially young women aged 18-34, while Toy Story 5 connected deeply with millennial moms, who made up 57% of its opening crowd. The Devil Wears Prada 2 attracted an older female audience that embraced the nostalgic fashion-centric sequel, earning $77 million domestically at launch and ultimately totaling $693 million worldwide.

Verity’s audience largely consisted of socially engaged millennial women aged 25-44, with the largest age group between 25 and 34 years. This fits a broader pattern where Colleen Hoover’s books, fueled by TikTok promotions, are being converted into popular films. Earlier adaptations such as It Ends with Us (2024) showed strong box office and streaming performance, signaling that TikTok’s influence is shaping Hollywood’s understanding of female viewers’ tastes. Studios and streaming platforms alike are now closely monitoring BookTok trends as a pipeline for story ideas tailored to the female market.

The ongoing successes of these female-led films prove that women’s preferences in cinema are dynamic and varied, not a monolith. By embracing stories rooted in female experiences—from romantic dramas to family animation and nostalgic sequels—Hollywood is responding to a powerful market force. Verity and other recent hits underscore that films with built-in female fan bases and social media savvy marketing can triumph at the box office even when critical reviews are lukewarm, marking a shift in the industry’s approach to women moviegoers.