AutoCamp, a boutique outdoor hospitality brand, is capitalizing on the rising interest in high-end camping experiences as summer travel heats up. The company offers unique accommodations such as Airstream suites, polished cabins, and fire pits, paired with stylish amenities and prime access to iconic outdoor destinations. With nine locations across the U.S., including Joshua Tree in California and Cape Cod, Massachusetts, AutoCamp has reported a 20% increase in room revenue compared to last year. As the Fourth of July weekend approaches, the brand is experiencing 90% occupancy across its properties, with average daily rates up 15%.

The surge in demand for AutoCamp’s offerings aligns with a broader national trend toward outdoor travel. Data from Airbnb reveals a 35% rise in searches for stays near national parks in 2026, reflecting growing consumer interest in nature-based experiences. Hilton, which partners with AutoCamp, has reported a 30% increase in direct bookings on its platform for the camping brand, with nearly half of those bookings made using Hilton Honors loyalty points. This partnership highlights Hilton’s strategy to expand into experiential travel and capitalize on the outdoor hospitality market.

In an innovative move to support its growth, AutoCamp is transforming loyal customers into investors through a regulated crowdfunding campaign. The company raised $1.2 million in under 30 days using the DealMaker platform, attracting 353 investors, many of whom were past guests. This approach follows a trend among hospitality brands leveraging investment crowdfunding to secure capital while deepening customer engagement and brand loyalty. DealMaker notes that consumer investors are drawn to businesses offering tangible products and unique experiences they have already enjoyed.

AutoCamp’s crowdfunding initiative not only raises funds but also provides perks to its investor-guests, such as bonus shares and booking credits. For example, a $10,000 investment currently includes a 2% share bonus and a $400 gift card redeemable on AutoCamp’s booking platform. Beyond financial support, this model helps fuel word-of-mouth promotion as invested customers enthusiastically recommend the brand to friends and family. According to AutoCamp’s chief commercial officer Bryan Terzi, this strategy builds a community of passionate advocates who contribute both capital and authentic endorsements.