Disney has announced that its streaming service Disney+ will broadcast the upcoming Super Bowl scheduled for February 2027. In addition to the championship game, Disney+ subscribers in the United States will also have access to two Monday Night Football games leading up to the event. The production of the Super Bowl will be handled by Disney’s ESPN sports division for the first time, with the game airing on ESPN as well as ABC, Disney’s broadcast network.

The interest in the 2027 Super Bowl is notably high, with advertising spots reportedly sold out earlier than in any previous year. This strong demand reflects the value and appeal of live sports as a content category. Disney’s move to stream the Super Bowl aligns with its broader strategy to enhance its live sports offerings as part of its expanding streaming portfolio.

Disney has been increasing its sports content recently, including the launch of a standalone ESPN streaming service in 2025 that separates ESPN content from traditional cable packages. In addition, Disney+ will begin streaming Formula E, an electric car racing championship, starting December 18. These initiatives showcase Disney’s commitment to growing its live sports presence on streaming platforms.

Other major streaming players are also actively investing in live sports rights. Alphabet’s YouTube currently holds rights to “NFL Sunday Ticket” through the 2029-2030 season and is seeking more live sports content. Netflix plans to stream five NFL games during the 2026-2027 season, with openness to acquiring rights for international NFL games. This trend underscores the increasing importance of live sports in attracting and retaining streaming subscribers.