Google has introduced the Fitbit Edge, a new wearable device priced at $179.99 that fills the gap between the Fitbit Air and the Pixel Watch in its product lineup. The Fitbit Edge features a sleek band similar to the Fitbit Air but upgrades the user experience with an OLED display capable of showing maps, notifications, weather, and music controls. It integrates with Google Health Coach, powered by Gemini, which requires a Google Health Premium subscription to function and offers personalized weekly workout plans and routines that adapt to users’ schedules.

The device is equipped with Google’s Health Guardian feature, introduced at the Pixel Watch 5 launch in August, which monitors health trends over time including blood pressure and insulin resistance markers. It automatically recognizes and logs over 100 physical activities by analyzing movement data, supports more than 50 exercise modes, and provides on-screen workout prompts. The Fitbit Edge also boasts enhanced built-in GPS that the company claims is 40% more accurate than previous models, and its sleep-stage detection is improved by 15%, helping users get better sleep insights and coaching.

The Fitbit Edge offers a long-lasting battery that can run for up to seven days and is water-resistant to 50 meters, making it suitable for various physical activities and conditions. It will be available for preorder now through the Google Store and will hit retail stores on October 27. Consumers can choose from four colors—Obsidian, Fog, Olive, and Canyon—and there is also a Stephen Curry Special Edition priced at $219.99, catering to a wider range of preferences and lifestyles.

Google’s launch of the Fitbit Edge reflects an effort to cater to users seeking a balance between the ultra-light Fitbit Air and the more feature-rich Pixel Watch. By combining affordability with advanced health and fitness features powered by Google's AI capabilities, the company aims to strengthen its position in the competitive wearable market. The device targets fitness enthusiasts who want accurate health tracking without the higher price point of flagship smartwatches.