Meta has introduced a new AI-powered feature called “Your Algorithm” on Facebook, allowing users to have more control over the content they see in their Feed and Reels. Following its initial launch on Instagram, this tool enables users to express their content preferences in natural language, helping to tailor recommendations more precisely. Rather than depending solely on automated systems, Facebook users can now directly communicate what topics or posts they want to see more or less often, with updates reflected immediately.

The update also includes enhancements to Facebook’s interface, making it simpler to manage content preferences from individual posts. By accessing the updated three-dot menu, users can indicate interest levels with options like “Interested” or “Not interested.” Facebook may also pose follow-up questions to better understand users’ likes and dislikes, allowing the algorithm to fine-tune recommendations based on this feedback.

This move is part of Meta’s broader strategy to empower users with greater influence over their social media experience amidst the growing role of AI in content discovery. The “Your Algorithm” feature marks a shift away from traditional recommendation models, aligning Facebook’s approach more closely with streaming platforms that prioritize user personalization. It builds on earlier personalization efforts, especially those rolled out on Instagram since late 2025.

Other social platforms are making similar changes, with Twitter’s Threads launching “Dear Algo,” a comparable feature that lets users shape what content is suggested to them. Meta’s continued investment in user-customizable algorithms reflects a trend in social media toward more transparent and interactive recommendation systems, aiming to improve relevance and user satisfaction on these platforms.