Rapper GloRilla, known offstage as Gloria Woods from Memphis, Tennessee, is expanding her entrepreneurial ventures into the beauty-tech industry with the launch of GloVerse. Inspired by her personal challenges finding reliable beauty services while on tour, GloRilla co-founded the platform alongside Georgii Speakman, founder and CEO of OUT.LI.ER. GloVerse aims to solve the inefficiency and unavailability issues she experienced, providing on-demand access to vetted beauty professionals including hair stylists, makeup artists, barbers, and aestheticians.

The platform enables beauty professionals to create profiles, build a digital identity called GloID, and easily market their services via social media and other digital tools. Customers can then search for beauty providers with specific filters such as hair type and face shape, ensuring personalized recommendations. GloVerse also incorporates AI-driven suggestions that connect users with local beauty experts based on their preferences. According to GloRilla, one standout feature allows professionals to travel to clients or have clients come to them, offering flexible service delivery.

Currently available as a web-based platform and on Google Play, GloVerse plans to launch on Apple’s App Store by the end of 2026. GloRilla envisions GloVerse becoming the largest on-demand beauty app, reflecting her bigger ambition to build substantial wealth and create passive income streams through savvy business investments that complement her music career and real estate holdings. The project reflects her belief in “making money in your sleep” and highlights her strategic move into the business world.

With this venture, GloRilla not only addresses a common problem in the beauty industry but also empowers Black beauty professionals by giving them a dedicated, tech-forward marketplace to grow their careers. The platform’s launch signifies a growing trend of celebrities leveraging their influence to innovate in spaces that impact diverse communities, while carving out new revenue streams beyond entertainment. GloVerse stands as an exciting fusion of technology, entrepreneurship, and culture led by one of hip-hop’s rising stars.