Open social network Bluesky has unveiled expanded features for its AI-driven Attie app, aiming to empower anyone to create interactive digital experiences such as websites, games, quizzes, and polls. Announced during TechCrunch Disrupt 2026, these new capabilities build on Attie’s original function of enabling custom social feeds, transforming it into a platform that supports “vibe coding” — a form of social, community-focused coding previously limited to developers. This development allows creators to build shared social experiences directly on Bluesky’s decentralized infrastructure.

The projects built on Attie will be hosted on the same AT Protocol that underpins Bluesky and related decentralized social platforms, offering seamless integration with the broader decentralized social web known as Atmosphere. Bluesky CEO Toni Schneider, formerly of Automattic, emphasized that the goal is to shift vibe coding from a solo activity to a communal one, enabling groups to collaboratively build and enjoy these interactive experiences. Attie also connects creators’ works to their AT Protocol identities, with AI suggesting personalized project ideas based on users’ public Bluesky profiles.

Bluesky COO Rose Wang highlighted the challenge of distribution for new creations, noting that what makes Attie distinctive is its built-in access to Bluesky’s audience of 47 million registered users, providing an immediate platform for sharing and engagement. While Bluesky has faced some declines in active user engagement, Attie serves both as an experimental space for innovations and a strategic tool to boost activity by targeting developers and community-oriented projects. The company is also focusing on upcoming support for private data, which Schneider described as a highly requested feature by developers and is currently in alpha testing with a planned rollout before year-end.

By extending Attie’s capabilities, Bluesky seeks to cultivate numerous small, fun social experiences for users and their friends, moving beyond large-scale global communication. This expansion aligns with Bluesky’s vision of reinvigorating its social network by tapping into AI-driven creativity and collaborative innovation, making interactive digital creations more accessible to mainstream users without requiring technical expertise.