The Cavinder twins, Haley and Hanna, are growing their entrepreneurial portfolio by launching a ready-to-drink margarita in collaboration with Azúcar, a premium tequila brand owned by New York businessman Adam Weitsman. This new line of drinks is crafted with 100% Blue Agave Blanco Tequila, real fruit, and agave nectar, and comes in three vegan and gluten-free flavors: Classic Lime, Spicy Lime, and Passion Fruit. Each margarita contains 180 calories and 5.5% alcohol by volume, designed to appeal to consumers seeking a fresh, easy-to-drink option.

As co-founders and Creative Directors with equity stakes in Azúcar, the twins are heavily involved in shaping the brand’s identity through storytelling, social media, and event marketing. Their collaboration with Weitsman developed from a pre-existing relationship, and the Cavinders credit their prior experience with Name, Image, and Likeness (NIL) deals for equipping them with valuable marketing skills and consumer insight. They emphasized aiming to create a product that resonates with real-life social moments, such as sports games and outdoor hangouts.

Azúcar is focusing initially on a Texas-based retail rollout, targeting Dallas and Austin as its starting markets before expanding across the state. CEO Adam Weitsman highlighted their ambition to position Azúcar as a “best in class” brand rather than just another option in an increasingly crowded ready-to-drink category. Additionally, the margaritas are available for online purchase in most states, enabling broader consumer access beyond the initial Texas launch.

The Cavinder twins view patience and strategic partnerships as key to their success in co-founding this venture. They shared that extensive taste tests shaped the final flavor lineup, reflecting their personal preferences such as their fondness for ranch water cocktails. With Azúcar, they are applying the lessons learned from their previous entrepreneurial and marketing endeavors to build a lifestyle brand aligned with their community and vision, signaling they have only just begun their business journey together.