Actor and entrepreneur Mark Wahlberg shared his nuanced perspective on the role of artificial intelligence in filmmaking during a recent TechCrunch Disrupt event. While acknowledging industry divisions on AI use, Wahlberg supports integrating the technology to enhance production quality rather than replace core creative elements or actors. He cited his upcoming Pete Rose biopic as an example, where AI might help enrich the stadium environment, emphasizing that storytelling should remain the central focus of movies.

Wahlberg reflected on his experience with major visual effects films in the past, noting that technological breakthroughs like those seen in Jurassic Park set a high standard. However, he expressed less enthusiasm for effects-heavy movies without substantial narrative depth. His approach to AI aligns with this view—favoring tools that support filmmakers in realizing authentic stories instead of allowing AI to generate scripts or performances independently.

When questioned about the Creative Artists Agency’s AI cloning technology, which digitally replicates actors’ appearances and movements, Wahlberg expressed openness to the concept. He finds the prospect intriguing, especially as a way for his likeness to endure beyond his lifetime, potentially managed by his descendants. He also suggested that projects like his animated series “Ted” could continue with AI versions of him, extending his presence in entertainment for audiences who remain interested.

Wahlberg concluded by highlighting the evolving opportunities AI presents to audiences and creators alike. He envisions a future where consumers can access preferred content through AI-driven formats, respecting the legacy of artists while embracing innovation. His stance balances excitement for technological possibilities with a commitment to preserving the integrity of human-centered storytelling in film.