JetBlue has launched its new domestic first-class service called BlueFirst, now open for booking on over 30 routes. This new offering targets domestic flights not covered by the airline’s lie-flat Mint business class, which is reserved for longer journeys. The introduction of BlueFirst is part of JetBlue's wider strategy to revamp its fare options, including basic, standard, and flexible ticket types, to attract customers and boost profitability by focusing on premium fare classes.

BlueFirst will officially debut on December 8, 2026, with the initial flight running between Boston and Fort Lauderdale, Florida. It will soon expand to additional routes such as Fort Lauderdale to New York’s LaGuardia Airport, with more scheduled launches planned over the coming weeks. JetBlue is also introducing promotional introductory fares for BlueFirst seats, offering prices like $299 from Boston to Fort Lauderdale and $249 from New York to Fort Lauderdale, as well as $299 from New York to Liberia, Costa Rica.

Passengers opting for BlueFirst will enjoy airline perks such as seats that recline up to 5 inches and provide up to 7 inches more legroom compared to main cabin seats. Additional benefits include Bluetooth-enabled seatback screens, enhanced food and beverage options, Group 1 boarding, and expedited security processes. The service aims to deliver a premium, comfortable, and accessible first-class experience aligned with JetBlue’s reputation for thoughtful customer service.

To accommodate different traveler preferences, JetBlue is offering three tiers within BlueFirst: BlueFirst Base, which includes one checked bag and priority services but charges fees for changes; BlueFirst, which adds two checked bags and waives change and cancellation fees; and BlueFirst Flex, which offers the most flexibility, with refundable cancellations and no fees for same-day flight switches. CEO Joanna Geraghty emphasized that BlueFirst combines comfort and value, enabling customers to experience JetBlue’s signature hospitality at a higher service level.