JustWatch, the well-known streaming search engine utilized by 50 million users worldwide, has expanded into the streaming service market with the introduction of JustWatch TV. This newly launched service is operating across 12 countries, including key markets such as the U.S., U.K., Germany, and Australia. It aggregates content from 30 partners, including notable names like Paramount, New Regency, Fremantle, and international studios such as Cineverse in the U.S. and LEONINE Studios in Germany. The platform aims to offer a combination of free, ad-supported movies and shows, alongside a premium $3.99 monthly ad-free tier and a rental store for movies.

The company behind JustWatch has built its reputation over the past 12 years by helping users find where to watch movies and TV shows in a fragmented streaming landscape covering over 140 markets. It indexes more than 500,000 titles from over 1,500 streaming services, making it a go-to guide for audiences navigating shifting streaming rights. JustWatch’s move to launch its own service is seen as a strategic step to deepen engagement, expanding its massive global audience while continuing to drive users toward existing streaming partners and increasing its data insights.

JustWatch TV’s free tier will include selections supported by ads, while JustWatch TV Plus provides over 300 ad-free titles plus additional features such as advanced filters and options to hide content already viewed or disliked. The rental store is initially launching in five countries, including the U.S., U.K., and Australia, offering paid movie rentals with discounts for Plus subscribers. The company expects the new service to compete with platforms like Tubi and Plex on the free side, while the ad-free plus tier is positioned to take on low-cost options like Roku’s $2.99 ad-free Howdy service.

A notable aspect of JustWatch TV is its intent to involve users in shaping the content available, allowing them to request titles and influence programming choices. This move marks a natural evolution for the company, which has become a central hub for entertainment discovery, now stepping into direct content delivery. By leveraging its extensive data and user base, JustWatch aims to become a more comprehensive entertainment platform that spans from content discovery to streaming and rentals.