EBay announced it will reduce its workforce by about 9%, cutting roughly 1,000 jobs as part of an effort to streamline its operations and focus on its most strategic priorities. A company spokesperson emphasized that the layoffs are intended to align teams and resources with key growth areas while maintaining operational strength. Despite these cuts, eBay plans to continue hiring in selected priority sectors aligned with its overall strategy.

This marks the second layoff round this year for eBay, following a smaller reduction in February when about 800 employees, or 6% of its workforce, were let go. As of the end of 2025, eBay employed approximately 12,300 people. CEO Jamie Iannone communicated to staff that the company’s strategy is progressing but requires making careful decisions about investments and focus to seize upcoming opportunities.

EBay has been gradually decreasing its headcount over recent years while simultaneously increasing investment in artificial intelligence technologies. Earlier this year, the company also made a significant acquisition in the resale market, completing the $1.4 billion purchase of Depop, a clothing resale platform popular with Gen Z and millennial consumers, from Etsy. The deal closed in July 2026.

Shares of eBay responded modestly to the announcement, gaining about 1% in early trading. The company’s overall strategy appears centered on simplifying operations and sharpening focus on high-growth segments as it adapts to changing market dynamics and customer preferences. The workforce reduction is part of eBay’s broader plan to position itself stronger for future growth.