Maxie J, founder of the luxury fashion e-commerce brand Ellaé Lisqué, is launching ScaleCOM Club, an education platform designed to empower 100,000 women to enter and succeed in e-commerce. The platform’s launch kicks off with a live masterclass called Sell With Strategy, Sis, where Maxie shares the precise marketing frameworks she used to build her business. Maxie’s mission stems from a deeply personal promise to use her success as a way to uplift others, especially since she faced a lack of reliable resources when starting out herself.

Maxie built Ellaé Lisqué into a multimillion-dollar company without outside investors or retail support, overcoming typical barriers Black women founders experience in securing venture funding. She started with just $500 and leveraged early influencer marketing on Instagram before it became mainstream. Maxie capitalized on her personal story and tight-knit networks, orchestrating collaborations where every contributor tagged the brand to amplify exposure. This grassroots, story-driven approach formed the foundation of her brand’s growth.

ScaleCOM Club operates on a pay-what-you-can model starting with the $97 monthly membership following the initial masterclass. The program emphasizes measurable outcomes by employing an operational manager to track student progress and encourage course completion. Maxie also hosts biweekly group calls and offers one-on-one coaching for personalized guidance. The community is designed to foster collaboration over competition among women entrepreneurs, with the goal of helping them convert traffic into consistent sales and online momentum.

Ultimately, Maxie defines success not just by revenue numbers but by impact—helping women generate income through e-commerce, whether that’s five, six, or seven figures. She remains committed to transparency and freely sharing her knowledge, believing it is a divine responsibility to “bless others” through the tools and strategies she’s developed. ScaleCOM Club aims to be more than a course—it’s a scalable funnel to empower a vast network of female business owners to build sustainable brands from the ground up.