Craig Moody, a longtime basketball coach, founded Shoot 360 after noticing that his son’s young teammates preferred playing video games indoors over basketball outside. Motivated by this, Moody cashed out his 401(k) to open the first Shoot 360 gym, integrating gaming-style technology and real-time feedback into basketball training. Today, Shoot 360 is a rapidly growing franchise generating about $50 million annually, with notable partners like the Golden State Warriors and retired NBA player Zaza Pachulia, who serves as an investor and board member. The company is expanding globally, with locations in the Philippines and Taiwan, while also targeting adults who have “retired” from playing basketball.

Shoot 360 leverages software and emerging tech to provide players with immediate insights into their performance, moving beyond traditional testing to focus on immersive, real-time training feedback. Moody collaborated with leading sports technology providers like 94Fifty and Pillar Vision and enlisted expert software engineers to build the platform. This approach caters to a broad spectrum of players, from beginners like his son to professional athletes seeking precision skill development. The platform’s ability to deliver detailed stats on shooting arcs and accuracy helps players at all levels refine their game with measurable improvement.

The company’s franchising model emphasizes a hyper-local, mission-based approach rather than a corporate structure, reflecting Moody’s coaching background and passion for mentoring youth. Franchisees are carefully selected based on their alignment with the company’s basketball development mission and community focus. This model supports a diverse group of franchisees, including former coaches and business professionals, driven by a shared goal of nurturing basketball skills and confidence in players. Moody believes this strategy will facilitate Shoot 360’s international growth, connecting basketball communities worldwide through shared passion and technology.

In addition to youth training, Shoot 360 is expanding its appeal to adults by creating low-impact, competitive, and social basketball experiences, including shooting leagues and 3-on-3 games. Moody envisions bringing potentially over 100 million Americans who have stepped away from basketball back into active play, providing them with fun, engaging formats that emphasize shooting—the part most people love about basketball. By merging technology, community, and an inclusive approach, Shoot 360 aims to redefine how basketball training and participation evolve across ages and regions.