Chipotle is launching its first-ever restaurant in Mexico this Thursday, located in San Pedro Garza García within the Monterrey metropolitan area. This move represents the company’s initial expansion into the Mexican market through a development agreement with Alsea, a prominent restaurant group. The opening is the start of Chipotle’s plan to further grow in Mexico, with a major rollout expected including a Mexico City location slated for 2027.

The decision to enter Monterrey was influenced by the city’s robust economic environment, expanding population, and reputation as a key business and innovation center in Mexico. Chipotle CEO Scott Boatwright emphasized the company’s respect for Mexican culinary traditions and highlighted customer demand for high-quality, fresh meals with customizable options, which aligns with Chipotle’s brand ethos. The menu offered will mirror the selections currently available at U.S. Chipotle locations.

This international expansion ties into Chipotle’s broader strategy to accelerate growth after a period of stagnant performance. The chain plans to open between 350 and 370 new restaurants across various markets this year, using new menu items and partnerships like the one with Alsea to attract more customers. Currently, Chipotle operates over 4,100 restaurants worldwide, with a presence in regions including the Middle East and Europe.

The partnership with Alsea formalized last year is critical in supporting Chipotle’s development in Mexico, as the company taps into local expertise for market penetration. This marks a significant milestone for the brand, as it moves beyond U.S. borders into a market closely tied to the roots of its cuisine, seeking to expand its footprint while respecting regional tastes and preferences.