The EY 2026 Sports Engagement Index offers a detailed analysis of sports participation trends across the United States, shedding light on how Americans engage with various sports at the grassroots level. This study provides a fresh perspective on the popularity and participation rates for sports such as football, basketball, baseball, hockey, and soccer among different demographics nationwide. The index acts as a guide for understanding evolving sports habits and preferences in American communities, emphasizing real participation rather than just viewership or fandom.

EY’s report highlights the shift in sports engagement patterns influenced by cultural, social, and economic factors. For instance, it identifies growth in participation in women’s sports and the rising popularity of soccer, especially among younger age groups and diverse populations. The analysis also reflects how college sports continue to be integral in shaping local sports culture and contributing to community involvement. These insights are valuable for sports organizations, brands, and marketers striving to align with changing consumer behaviors.

The index, released in July 2026, leverages extensive data to map out regional and demographic variations in sports activity. It reveals that football remains dominant in many areas but faces competition from basketball and soccer in metropolitan regions. Baseball and hockey maintain strong followings, though their engagement levels vary significantly depending on geography and community profiles. This nuanced view helps stakeholders tailor strategies to specific markets rather than relying on national averages.

Ultimately, EY’s 2026 Sports Engagement Index presents a comprehensive “real map” of American sports participation that captures the true essence of playing, watching, and supporting sports beyond the professional and televised arenas. By focusing on participation-driven metrics, the report offers an essential tool for driving inclusive growth and development in the sports industry. These findings can guide investments, sponsorships, and initiatives aimed at fostering deeper engagement and expanding the sports ecosystem nationwide.