LIV Golf has reached a $1 million settlement with Ohio-based Stinger Golf over a trademark infringement lawsuit filed in June 2025. The lawsuit centered on LIV Golf’s original team named Stinger Golf Club, which shared a nearly identical name with the golf tee manufacturer known for producing over 20 million golf tees annually. Stinger Golf initially sought $100 million in damages in federal court, alleging unauthorized use of its trademark by LIV Golf and related merchandise despite Stinger Golf’s registered trademarks. LIV Golf agreed to pay the settlement in two installments, the first due shortly after the July 6, 2026 court filing, and the second by September 18.
The rebranding of the LIV Golf team from Stinger Golf Club to Southern Guards GC occurred in January 2026 before a court ruling on the name dispute. The Southern Guards roster is composed entirely of South African golfers and features branding reflecting South African wildlife, such as a rhino, distinguishing it from the original Stinger name and imagery. The previous Stinger Golf Club logo included a sketched “S” and script, whereas the Stinger Golf tee company's logo features an insect resembling a bee or hornet. LIV also abandoned trademark applications related to “Stinger GC” during the lawsuit process.
Stinger Golf’s legal team, led by Brian Barakat of Barakat + Bossa, criticized LIV’s conduct, calling it “pretty gross” and accusing the league of knowingly infringing on the trademark. Despite being confident about winning at trial, Stinger Golf decided to settle due to concerns about LIV Golf’s financial instability and potential bankruptcy. LIV previously hired restructuring specialists and financial advisors in 2026, signaling the league’s uncertain future. This settlement follows other legal troubles for LIV, including a contract dispute with a former technology partner seeking over $1 million.
This trademark dispute is part of LIV Golf’s broader pattern of team rebranding throughout the league’s history to better align with distinct identities. In addition to Southern Guards GC, other LIV teams like Iron Heads GC and Smash GC have recently changed names to Korean Golf Club and OKGC, respectively. These moves occur as LIV Golf attempts to navigate its ongoing legal and financial challenges while cultivating a more authentic presence in global markets, such as its first major event in South Africa attended by over 100,000 fans.
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