Jay-Z-backed venture capital firm, MarcyPen Capital Partners, is in negotiations to acquire Louis Vuitton Moët Hennessy’s (LVMH) 50% stake in Rihanna’s Fenty Beauty. The iconic beauty brand, launched in 2017 alongside LVMH’s Kendo Brands, is valued between $1 billion and $2 billion and has played a pivotal role in elevating Rihanna to billionaire status. LVMH has enlisted investment bank Evercore to explore the sale, with MarcyPen reportedly exploring several financing approaches and courting outside investors to complete the purchase.

MarcyPen Capital Partners itself was established through a merger between Marcy Venture Partners and the Black-owned Pendulum Opportunities. It focuses on growth-stage consumer companies, deploying checks mostly between $5 million and $15 million for minority stakes. Their investment philosophy centers on backing ventures that shape culture and demonstrate scalable, sustainable growth. To date, MarcyPen’s portfolio includes Rihanna’s Savage X Fenty, Wheels (an electric transportation company), Hungry Marketplace (a food tech firm), tech incubator Spatial LABS, and consumer tech company Quince.

The potential acquisition would reunite Jay-Z and Rihanna in a business context, reminiscent of their early connection when Jay-Z signed the Barbadian singer to Def Jam Records in 2005. Rihanna has leveraged her music fame into building a business empire with brands like Fenty Beauty, Savage X Fenty, Fenty Skin, and Fenty Hair, demonstrating her multifaceted entrepreneurial success beyond music. For Jay-Z’s MarcyPen, this investment aligns with their strategy of supporting culturally influential consumer ventures with strong growth prospects.

With nearly $1.1 billion in assets under management, MarcyPen Capital Partners’ bid to purchase LVMH’s stake in Fenty Beauty signals a major move to gain greater ownership in one of the most influential beauty brands in the world. This deal could further cement Jay-Z’s stake in transformative consumer companies led by Black entrepreneurs and creators, extending his footprint beyond music into high-profile business ventures. The talks remain ongoing, and the market will be watching closely to see if MarcyPen secures this strategic acquisition.