7 days ago
Forbes Aug 1, 2026

Justin Bieber’s World Cup Performance Helps Him With A Major Comeback

Justin Bieber has experienced a significant resurgence in global music charts following his performance in the halftime show of the 2026 World Cup. This event marked the first time the tournament featured a halftime show akin to the Super Bowl, showcasing multiple top artists including Madonna, Shakira, BTS, Burna Boy, and Bieber himself. The exposure from this high-profile appearance helped several of Bieber's songs to reenter various Billboard charts around the world.

Among the most notable returns to the Billboard Global Excl. U.S. chart are “Sorry,” which reappeared at No. 167, “Despacito” with Luis Fonsi and Daddy Yankee at No. 189, and “Confident” featuring Chance the Rapper at No. 194. In total, Bieber had nine songs charting simultaneously on this worldwide ranking, including hits like “Beauty and a Beat” with Nicki Minaj, “Daisies,” and “Let Me Love You” with DJ Snake. This breadth of chart appearances underscores Bieber's renewed global popularity post-performance.

Bieber also made a comeback on the U.S.-based Streaming Songs chart, which measures the most-played tracks across platforms such as Spotify and Apple Music. His tracks “Daisies” and “Beauty and a Beat” reentered at positions No. 41 and No. 47, respectively. Furthermore, his acoustic single “Love Yourself” returned to the Billboard Global 200, entering at No. 186, which includes consumption data from both the U.S. and international markets.

The comeback momentum from the World Cup performance extended to digital sales, with Bieber’s song “Everything Hallelujah” nearly reaching the top 10 of the Digital Song Sales chart at No. 12. This track was part of his halftime show setlist, and the subsequent increase in sales highlights the commercial impact of his appearance on the global sporting stage. Overall, the World Cup halftime show has been a crucial catalyst in revitalizing Justin Bieber’s presence on major music charts worldwide.

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