3 days ago
TechCrunch Aug 3, 2026

Apple finally fixed Siri. So why does it feel anticlimactic?

Apple has officially launched the revamped Siri AI as part of the iOS 27 public beta released in July 2026, fulfilling long-standing promises to create a more capable and personalized assistant. This updated Siri now understands users’ personal context, accesses extensive world knowledge, and retrieves relevant data stored on iPhones. It supports natural, conversational interactions and offers new customization options, including voice expressivity and conversation pacing. Users can type queries or engage with Siri through a dedicated app that keeps track of past sessions.

Siri AI’s enhancements enable a diverse range of tasks such as finding photos, emails, calendar events, and even obscure items like receipts or QR codes from saved images. It integrates with various apps for activities like navigating, playing music, editing photos, drafting emails, and more, addressing previous functionality issues like inconsistent media playback. Siri can also assist with brainstorming, exploring topics, providing event information, real-time camera inquiries, or splitting bills, meeting the expectations Apple had set years ago.

The breakthrough behind these improvements stems from Apple’s collaboration with Google, leveraging Google’s Gemini AI models to train Apple’s own Foundation Models built for optimum performance on Apple silicon and cloud infrastructure. Despite this technological progress, the launch feels underwhelming because the AI assistant’s capabilities no longer seem groundbreaking compared to current industry standards. The broader AI landscape has advanced rapidly with tools that code, reason, create, and manage complex tasks, overshadowing what now appears as the long-overdue fixing of a glitch rather than a game-changing innovation.

For general consumers, the updated Siri will become widely available with the official iOS 27 release anticipated in September 2026. While Apple’s AI overhaul finally delivers a reliable, genuinely helpful assistant that many users have awaited, the timing reduces the excitement around the launch. Siri now works as it was always meant to, marking a significant milestone for Apple, but arriving at a time when merely functioning AI assistants are no longer the cutting edge.

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