Outernet is a new app designed by Danielle Egan and Athena Leong, creators known for organizing unique offline experiences like San Francisco’s citywide scavenger hunt Pursuit. The app encourages users to move beyond just saving posts about events, restaurants, or landmarks on social media, by transforming those digital bookmarks into real-world outings. Outernet’s goal is to motivate users to explore their communities by providing a platform that tracks and organizes saved activities and venues in an easy-to-navigate way.
What sets Outernet apart from similar apps is the founders’ strong background in orchestrating playful and engaging offline events, bringing a spirit of fun and surprise to the app experience. Users can save items from platforms like TikTok and Instagram directly to Outernet, where AI extracts key details such as dates, times, and locations. The app categorizes these saved posts into chronological event feeds or separate lists for undated activities and places, offering reminders and calendar integrations to nudge users into action.
As users attend saved events or visit locations, they have the option to "stamp" their achievements, gradually creating a personal passport that documents their explorations. The founders envision future features using gamification strategies, such as milestone rewards and shareable accomplishment books, to further encourage real-life participation. The idea stemmed from insights gained during Pursuit, where they realized many people simply sought motivation and excuses to get outdoors and experience their cities.
Outernet has been live for about two months, already boasting around 18,000 users and turning a profit through its premium subscription priced at $6.99 per month or $39.99 annually. While currently invite-only and available on iOS—with an Android waitlist—the startup is actively experimenting with new features and engaging potential investors who align with their whimsical brand ethos. TechCrunch readers can use the code “coffeewalk” to access the app without waiting.
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