NBA champion Jalen Brunson has expanded his investment portfolio by becoming an equity owner and partner in Just Salad, a fast-casual restaurant chain founded in New York City in 2006 by Nick Kenner. Known for offering healthy menu options such as salads, wraps, warm bowls, soups, and smoothies, Just Salad has grown to over 125 locations across several U.S. states including New York, New Jersey, Florida, and Illinois. Brunson’s involvement aligns with his personal commitment to health and nutrition, demonstrated previously through his foundation’s $300,000 initiative supporting healthy food access and wellness resources for students and families.

Brunson and Kenner share a vision of making nutritious food more accessible, and this partnership reflects their shared values of discipline, authenticity, and community impact. With Just Salad recently celebrating its 20th anniversary, the company is poised for further expansion, with plans to open 30 new locations throughout 2026. Brunson will play an active role beyond investment, engaging directly with the brand’s leadership and culinary teams and visiting various restaurants to help drive growth and enhance operations.

The NBA star expressed that his desire to partner with Just Salad stemmed from wanting more than a financial stake; he sought alignment with a company making tangible impacts in the communities it serves, especially one rooted in his hometown of New York. His hands-on approach signals a long-term commitment not only to the business but also to advancing healthy living among diverse urban populations. This move complements his previous philanthropic efforts and strengthens his position as an athlete-entrepreneur focused on social good.

Nick Kenner emphasized that welcoming Brunson into the Just Salad family is a privilege, highlighting how his competitive spirit and adherence to doing things the right way fit the company’s culture. As the brand embarks on accelerated growth, Brunson’s influence is expected to amplify Just Salad’s mission and market presence. This strategic partnership is a notable example of an athlete leveraging equity ownership to engage deeply with a business that reflects his core values and community roots.